What Art means to me in 2013- a personal note

What comes to your mind when you think of the word Art? do you think Van Gogh? Picasso? a large colorful painting hanging a wall? when i looked up the word “art” this is what i found: “Art: skill acquired by experience, study, observation” or “the quality or state of being artful”. Also, “implies a personal, unanalyzable creative power” (what does that mean?). But to me over the years, the word art became much bigger than it sounds, more meaningful in so many ways. It’s not only the results of a creative power that comes out of a vivid sleepless imagination, or this perfect color combo that makes the room or a rug seem so fit, so perfect. To me art is a way of life. culture. love. It could be anything one wishes it to be. At the end of the day when i finally lay down to relax and unwind, my eyes are on the TV screen but not really watching tv, my mind is away, thinking, dreaming, imagining scenes, patterns, colors. The glass of rich red wine with cheese platter my husband prepares for us daily and place it on the coffee table, even that makes me mesmerize. I look at the platter, study the colors, the textures of the cheese down to the littlest crumb, checking out the wine color against the spot light and again, my mind drifts away. I used to trying to stop “thinking work” when i was outside my office, to let go when i don’t work but with not much success. Thinking artistically is in my blood. I just can’t help it. Art in so many ways can change one’s life forever. It did mine. My work and personal life have become one, making my life artistically imperfect – just the way I like it and the inspirations keep pouring in. For the past years each morning when i wake up I’m eager to know what i will discover on this new day. What story will trigger me to design next? what my painting subject will be this time?

This year I’ve decided to reevaluate what art means to me. Art is home. RUG ART is home. And home is where we live and work with people and objects we love and cherish. It’s where we experiment our little secrets before we reveal them to the world, or not. It’s where ideas are conceived. My office speaks RUG ART, my home speaks RUG ART, even my closet and it’s not only about the art of designing rugs. It’s about how we do effects our lives. And here at home, at RUG ART, designing rugs is not only about drawing, sketching and creating beautiful rugs, although it’s a beautiful process in itself, but it’s the people, the clients, employees and all those around us who support us for what we do. It’s also the people on the other side of the globe who understand and know the meaning of a true passion, those who help us create what we love the most, in which our products wouldn’t be as meaningful and beautiful without them. Now to me that is art.

RUG ART is a company I’m happy to be part of since day one. Vidal and I have watched it grow and take shape. We’ve watched it become our favorite activity (even on weekends). Yes, that’s what happens when work becomes a play. So this 2013 we will continue watching it grow all with a good cause. And as for me, this year I will let life discover more for me, I will learn more, let my hand draw more, let my mind drift farther and make my lips laugh often. Last but not least, I will let art simply be what it has always meant to me – home.

I want to thank Vidal, my husband, for his constant strong support and everyone else who knows and our clients, partners and friends – thank you all. I know this year will be even more amazing and i simply can’t wait.

xo, sigal